Luxury watch specialists in the heart of the North West - Purchase, sell and invest with confidence

Day-Date

Yet another first for Rolex, the Day-Date was the first watch to showcase not just the date, but also the day itself on the dial. Released in 1956, it quickly became the Rolex flagship and just as quickly was taken up by a prestigious clientele, especially presidents. In fact, ‘President’, the name given to the Day-Date’s iconic bracelet, has become the official name of the entire timepiece.

Over the last half a century the Day-Date has barely changed. It’s now available in a larger, 40mm size as opposed to the 36mm and is equipped with a new-generation 3255 movement, but is otherwise the same. It’s still only available in precious metals and, if you want the true presidents watch, the full yellow gold with gold dial is still the same symbol of power and wealth that it ever was.